We love collectibles. There – I said it. We collected all the Stickeez and the mini shop items. We collected super animal cards. Angry birds and McDonald’s happy meal toys. It’s a sickness, really.
The only problem with our OCD collection skills, is that several tiny toys and more than a few cards, are now sitting at the bottomest bottom of the toybox, never to be seen or played with again. And the plastic – so much plastic. It’s not really good for our planet, now it is?
So when Checkers recently announced their new collectable campaign … I was pleasantly blown away! Here’s 10 reasons why the Twincesses and I love, love, LOVE the Checkers Little Garden:
1. It’s eco friendly: The materials used in the Little Garden seedling kits are compostable or recyclable: the pots are all biodegradable, made of wood pulp and peat. The seeds are all natural and the soil pods are made of coconut husk. Isn’t that amazing?!
2. It promotes family time: We just love that this initiative will encourage kids and parents to spend time together when tending their seedlings and the eventual garden that will result.
3. It encourages outside play: Anything that gets the kids excited about being outside, away from the TV or their tablets is a good thing, our humble opinion.
4. The accessories are seriously cute!: From little watering cans to petite wheelbarrows, the accessories that accompany the Little Garden campaign are a shrewd marketing move from Checkers. Parents will not be able to resist the miniature rakes, spades and garden shears in bright, bold colors.
5. It’s sustainable: Unlike the tiny plastic toys that have been long forgotten, the Little Garden promotes growing flowers, herbs and vegetables that should continue to flourish seasonally if tended well.
6. It’s educational: The concept promotes knowledge about growing your own food and food sustainability.
7. Gracie Greenfingers is the coolest kid on the block: The Little Garden mascot and master gardener is witty, sassy and seriously hip. She’s there to offer advice to budding gardeners and she could not be any cuter if she tried!
8. It promotes a new hobby: Gardening need not be reserved for the older folks anymore. With this initiative, kids can maybe find a new, unexpected hobby.
9. It’s water wise: The entire program encourages consumers to save as much water as possible. Some of the seedlings are drought tolerant and others will need just a little bit of water to flourish.
10. It’s effectively free: While the campaign will have you choosing Checkers above competitor stores just so you complete your collection, the seedling kits are free and you’ll receive one for every R150 you spend in store.
We can’t wait to complete our collection and for our seedlings to sprout!!
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Are you loving the Little Garden as much as we are? Let us know in the comments.